When running an online business, you will want to have a digital marketing strategy that utilises different platforms to attract customers. You can use SEO to increase your online visibility and give you a boost in the search rankings and PPC to help drive sales, but you may also want to consider using social media. Social media is an excellent way to interact with your target audience and using the paid ads can prove beneficial. Below are some of the best platforms you can use for paid ads that will help increase your sales and make your business a success.
You will want to have a presence on Facebook whether you use the paid Facebook ads or not, as this is the most popular network globally. There are an estimated 2 billion active monthly users on Facebook, which means it has the potential to increase your online visibility significantly. You can use various types of ads, and an expert digital agency can help you get the most out of this platform for your business and show you an excellent return on your investment.
If you are providing products or services for other businesses, then LinkedIn is an excellent platform for you to use. LinkedIn is a professional networking platform designed for business, and it is a perfect way to network with people in your industry or target customers for your products or services. Although there are not as many users as Facebook, LinkedIn allows you to connect directly with decision-makers and get your products or services in front of the people who you need to target.
TikTok is an excellent social media platform for sharing videos, and it is highly popular with younger users. If the products or services you provide are suitable for younger people, you may wish to consider using the paid adverts on this platform. You will need to create eye-catching content that engages with the users, and when done well, you may even find you go viral.
Instagram is another top-rated platform that you may want to utilise for your business and use their paid adverts. You can use it to sell both products and services, and some companies sell directly through the platform. There are various types of ads you can utilise in your campaign, and you can use laser-like precision to target your audience and get your adverts in front of people that it is relevant to, so there is a higher chance of converting.